So What.

Not Just Whatever.

So What aims to provide a forum for theoretical discourse in emerging art and culture. So What is less a question than a suggestion for understanding what goes. The name So What is an homage and response to Tel Quel (“as is”), a radical post-structuralist literary journal started in 1960. In the Sixties these theorists took on the task of explaining things as they were. Today, we must move beyond explanation and analysis and truly reflect upon the relationship between culture and art and the ways in which that relationship continually and rapidly changes. A recurrent conversation between artists, writers, and critics is necessary to engage in our cultural perspectives as they relate to the aesthetic experience. So What is more than just a magazine; it provides a space for artistic and critical dialogue.